Business: Bloomberg, Mets Playoff Push Means Advertisers Pay Double on Team-Owned SNY

The only thing climbing faster than the New York Mets in the standings are the advertising rates on the team’s SNY regional sports network

• Ratings over the past 10 games, eight of which were Mets wins, have skyrocketed about 40%. The increase in eyeballs has prompted the team’s network to double what it charges for its remaining inventory of 30-second commercials, SNY President Steve Raab said on the Bloomberg Business of Sports podcast that airs Thursday.
• The team’s push toward the playoffs has more significant revenue implications for next season, Raab said, because the selling season runs from December to March. “In our business, you’re always a year in arrears,” he said. “The bigger opportunity is always the next year.”

References:

Bloomberg, Mets Playoff Push Means Advertisers Pay Double on Team-Owned SNY, Scott Soshnick and Eben Novy-Williams, August 14, 2019, 11:34.