The XR space—AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality)—is up for grabs in the race to build the ultimate fan experience. The NBA has begun to experiment—NBA G League games on Twitch where there are interactive statistics overlays and co-streaming options for Twitch personalities to provide live commentary.
Fox Sports VR allows users to access their fan experience via various VR equipment including Oculus Rift, Gear VR and Google Cardboard.
Tech giants are deeply steeped in this race: Facebook acquired Oculus and Google acquired Owlchemy Labs. It is interesting that they have different partners which may indicate different objectives (Google: NFL, NBA, NBC, HBO, Netflix; Facebook: Samsung, University of Washington to create VR/AR Reality Lab, RED Digital Cinema to produce a professional VR camera, Xiaomi to build VR headsets).
Augmented Reality (AR) according to Wikipedia
Virtual Reality (VR) according to Wikipedia
Currently standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items. The effect is commonly created by VR headsets consisting of a head-mounted display with a small screen in front of the eyes, but can also be created through specially designed rooms with multiple large screens. Virtual reality typically incorporates auditory and video feedback, but may also allow other types of sensory and force feedback through haptic technology.
Mixed reality (MR) according to Wikipedia
NBA G League All-Star Game
Fox Sports VR
- No special equipment required
- 360-degree viewing experience
- Watch the game from the suite or from multiple on-the-field positions
- Get full rosters, schedules and matchup stats
- View live FOX Sports channels from the FOX Sports GO Virtual Theater
- For an even more immersive experience, use a cardboard viewer or Gear VR